Is the Criminal Justice System Bias Essay

Abstract This paper will ask several questions and hopefully answer most of those questions. Questions like is the criminal justice system bias against the poor and is the criminal justice system bias against minorities. We then explore some of the possible solutions to the problems that could cause biases. We then look at a study done on several communities where relations between police and the public had repaired their relationship. Body It’s easy to understand why people see the criminal justice system as biased. Our of all of our states prisoners forty percent can not even read; and sixty-seven percent did not have full-time employment when they were arrested. So there are more uneducated people in prison then there are educated people. This seems like then that our system of criminal justice is operated on an unequal system against poor or uneducated people. However, one of the problems we run into when we try to compare the wealthy lawbreakers to poor lawbreakers is the wide difference between the amount of wealthy people and poor people we have in our population. â€Å"In 1989, the wealthiest one percent of United States households owned nearly forty percent of the nation’s wealth. The wealthiest twenty percent owned more than eighty percent of the nation’s wealth. That leaves precious little for the rest† (Cole, 2000). This isn’t just true with adults, but with children and te enagers too. The number of poor/under-funded schools in America far outweighs the number of wealthy schools in America. That’s probably the main reason our system appears to be unfair against the poor. The reason that any pole or nation wide research will be bias against the poor or lower class is because there is a much larger poor/lower class population than a wealthy/high class population. Most American’s will probably not want to believe that our criminal justice system is not operated on equality. After  all our nations Supreme Court even has the saying â€Å"Equal Justice Under Law† written above the entranceway. There are several very famous Supreme Court’s decisions that uphold equality for the poor. In Gideon v. Wainwright they made it a law that the state must provide a lawyer to all defendants who have been charged with a serious crime and cannot afford a lawyer. In Miranda v. Arizona the Supreme Court decided that police must provide all suspects with an attorney. These court decisions might be a little misleading since both were decided during the time of Chief Justice Earl Warren, who was strongly liberal and very supportive of economic equality. Since then the principles of equality from both decisions for Gideon v. Wainwright and Miranda v. Arizona have been cheated and twisted so that neither decisions are upheld to the full extent that they were intended (Cole, 2000). That’s enough bashing our court system. There are actually many things that police officers do witch can be biased. For example the Fourth Amendment says that we have a right against unlawful searches and seizures. However, police officers all the time and request their consent to search them or their belongings (without ever having any basis for suspicion) without ever informing them of their right to refuse the search. This isn’t necessarily a bias against the poor but it makes sense to me that an officer would judge somebody on appearance. There is also the means of transportation we have to consider if law enforcement is bias to the poor. Say hypothetically some wealthy person is traveling across the country to a birthday party. How are they going to travel? Most wealthy people would probably travel across country like that by means of flying. While flying, people do not come in contact with that many police officers nor are they in many positions where they would normally break the law. However, say there is a poor person who is traveling the same distance to the same party but does not have the money to fly. The cheapest mode of transportation is definitely by way of buss. While traveling by buss there is definitely a larger chance of contact with the police than when traveling by air. There are also many more opportunities for crime to be committed while traveling on a buss. Again we have the situation where it’s not necessarily that the poor are treated differently but are maybe just in environments where c rime is committed more often, which would explain why it seems that the system is biased against them (Rothwax, 1996) So I feel like we could come to an  agreement now that the criminal justice system is not necessarily biased against the poor at the law enforcement side of the criminal justice system. However, the courtroom side of the criminal justice system seems indirectly biased against the poor, simply because each trial can be different depending on how much money they defense and the prosecution have available to them. Now lets talk about other ways that the criminal justice system could be bias. What about race? Are people treated differently depending on their ethnicity? Most people probably agree that there are some ethnic groups who are treated differently than other ethnic groups in the criminal justice system. Statistically minorities are disproportionately victimized by crime. â€Å"African Americans are victimized at a rate of 150 percent higher than whites† (Cole, 2000). Blacks are typically more involved in almost every kind of crime more so than whites. These crimes can include rape, aggravated assault, and armed robbery. Homicide is actually the number one leading cause of death among young black men. Most crime is interracial and so it could be argued, just as it can with the topic of biases against the poor that the reason for higher crime rates for black is because most poverty stricken areas, or the inner city, have majority black populations. Therefore the criminals would be black, the victims would be black, and all the statistics that came from that area would rate blacks more prone to commit crime than whites. Now lets look at some cases. For instance the videotaped beating of Rodney King by Los Angeles Police Department officers was a huge eye-opener for most of America. It was said of that beating that for many blacks saw that as trea tment they expected from the police. They were not surprised by that beating what so ever. Curtis Tucker, a California Assemblyman, was quoted saying at a subsequent hearing on Los Angeles Police Department practices, â€Å"When black people in Los Angeles see a police car approaching, they don’t know whether justice will be meted out or whether judge, jury, and executioner is pulling up behind them.† There was even this one officer who earned the nickname â€Å"the Mechanic† because he would â€Å"tune people up† which apparently is police slang for beating up people. This â€Å"Mechanic† once testified that the beatings were widespread. When asked the question of weather he beat up people whom he arrested he replied, â€Å"No. We just beat people up in general. If they’re on the street, hanging around drug locations. Just—It was a show of force† (Rothwax,  1996). The officer even admitted that the majority of the beating victims were either black or Hispanic; although he claimed that the attacks were not motivated by racial tension. There have been very disturbing patterns of corruption and brutality in the police force of almost every high-crime area studied. These corrupt acts include stealing from drug dealers, engaging in unlawful searches, seizures, and car stops, even dealing and using drugs. If instances like this is what our police force has come down to then our country is far worse off then I ever realized. I do however believe that this is probably a much smaller percentage than what some statistics would lead us to believe but it is not a problem that I believe can be overlooked. So what can be done? Can something be done? Are we as a country so far gone that we can come back? I believe we can. I believe that we have become to far separate from the community. We have to bridge the gap that has grown between law enforcement/the criminal justice system and the public lower class people. How do we do that? â€Å"The thing we need most is perspective† (Walker, 1980). One thing that could be the answer to our problem is community based policing. In Canada they passed the Police Services Act of 1990 that might be a good refere nce for our current agencies to look back on. What the Police Services Act did was make the Chief of Police responsible for community-oriented policing (Kuck, 2004). â€Å"Community based policing is both a philosophy and an organizational strategy that allows the police and community to work together in new ways to solve problems of crime, disorder and safety. It really only has two elements: changing the methods and practice of the police and taking steps to establish a relationship between the police and the public† (Groenewald, 2004). The Philosophy of community based policing is based off of the idea that the public has a right to give their input on policing. It also relies on the idea that to find a solution for community problems both the police and the public must look past individual crimes and incidents, and instead try to find ways of confronting the more important community problems. What does community based policing look like though? Community based police officers need to be much more than mere crime fighters and must be public servants in many ways. Reforming the police alone, however, is not enough. Community support and assistance are also necessary. Community based policing therefore encompasses strategies to reorient the public who, for  good reasons, have been leery and distrustful of the police. Building partnerships between the police and communities is a major challenge that not many people or organizations have every really attempted. The philosophy of community based policing asks both the police and the public to take a leap of faith and a commitment to change. It would be a long process that would require drastic action to be taken at multiple levels meaning that there would be detailed planning necessary to turn philosophy into reality within the police and among the public. There was a study where Kuotsia Tom Liou from the University of Central Florida and Eugene G. Savage from Florida State University looked at the impact of community policing by looking at three neighborhoods in West Palm Beach, Florida before and after the implementation of a community oriented policing program. Lets take a look at what they found. They had 3 communities with the first consisting of mainly white residents, mainly single-family homes, apartments, and small businesses. The second community was primarily black consisting of a concentrated public housing project, single family homes, apartments, small businesses, several churches, and a public middle school. The last community consisted of whites, Hispanics, blacks, and Haitians. The community was made up of single family homes, apartments, small businesses, and several churches. It was their goal to find out how community policing affects difference types of communities. The results of their study showed that after the community based policing had been going on sixty-eight percent of surveyed citizens felt that crime had decreased. All age groups, race groups, and all three neighborhoods shared the belief that crime had decreased. Even if the crime rates had not gone down in reality it would still really help relations with police officers just that the citizens believe it had. In addition to the feeling like crime had gone down they also asked in their survey how they felt about the relationship after six months of the community policing. Among the respondents to the survey eighty-eight percent felt that the relationship between the police and their communities as getting better. We started this paper with the question of is the criminal justice system bias. We talked about the relationship between law enforcement and the public. We talked about one of the possibilities of how we could rebuild that relationship. We then looked at some research where a relationship was made better by use of community policing.  Hopefully we can use research like this to help make this world a more perfect world. Reference Page: Cole, D. (2000). No equal justice, race and class in the american criminal justice system. New York: New Press, The. Rothwax, H. (1996). Guilty: The collapse of criminal justice. New York: Random House. Walker, S. (1980). Popular justice. New York: Oxford University Press. Kuck, H. (2004). Racial pride and consciousness trilogy: Addressing hate crime and racial discord through community policing. Canadian Journal of Police and Security Services. Dec. 2004: 243. Criminal Justice Collection. Web. 29 Oct. 2012. Groenewald, H. and Peake, G. (2004). Police Reform through Community-Based Policing. New York. Liou, Kuotsai. and Savage, Eugene. (1996). Citizen perception of community policing impact.

The Horse Dealer’s Daughter

This presentation reviews the short story, â€Å"The Horse Dealer's Daughter,† written by D. H. Lawrence. What appears to be a desperate situation in Mabel's life turns out to be a moment of epiphany between her and Fergusson when they both realize that they have stumbled upon love inadvertently. It took life teetering on the edge to force them out of their routines to see each other in a different way. ?Animals the three sons and daughter of the horse dealer are compared to animals (mainly dogs and horses); the older brother, Joe, is described as a â€Å"subject animal† that is about to â€Å"marry and go into harness,† on the other hand, Fred Henry thinks of himself as an â€Å"animal which controls,† Mabel is named † bull-dog† by her brothers. ?They are all represented by the narrator through an imagery of four horses having no sense of direction and walking in a movement that â€Å"showed a massive, slumberous strength, and a stupidity whi ch held them in subjection. † ? Writer describes the physical attributes of the characters ? Inability of both the family and the horses to intelligently respond to situations which bewilder them and over which they have no control. ?Pond ?This drowning in the pond represents the summit of Mabel's depression and confusion. The rescue, on the other hand, represents a second chance to her. ?Dead and cold. ?Dr. Fergusson had no feelings for Mabel before the incident. The narrator describes the pond as lifeless right before the doctor had entered it. Before going in, the relationship between them was dead and cold, and they had no passionate feelings for one another. Dr. Fergusson tries to rescue Mabel for no other reason but because he was doing his job. The pond also describes Dr. Fergusson's life as dull and pointless. His life was still and silent before he had met her. ?He was afraid to go in too deep into the pond, and was afraid of drowning. This represents his fear of falling in love. He was scared of the water because he could not swim, and also because he was scared of love. He never experienced it, so it frightened him. When he finally falls in, he felt Mabel's clothing and pulled her up. This means that when he fell into the pond, he found love. ?Clothes When she is out of the wet and dirty clothes, she is freed from her troubles. The dirty clothes represent how she was before she fell in love. It also represents how she was suicidal and depressed. â€Å"She had on her best dress of black voile,† expresses her happiness and eagerness to start something new. Before she fell in love, she never wore clothing as elegant as this dress. This is something new to her and something she wants to try out. Her change of clothes also represents her change of personality and attitude. She changed from a quiet woman that always kept to herself, to a loving woman that is open- minded. She now feels that there is something to live for since there is someone to love. ?Jack, in saving her life, is bound to Mabel through saving her and this is amplified by his removing her clothes and rubbing her dry. Lawrence exhibits Mabel's life as cold, void, and depressed. Comfort was found in tending the grave of her mother. Mabel was emotionally dead. Jack Ferguson lived a routine in life. Jack was spiritually dead. Perhaps Lawrence tells us that many relationships between men and women happen, perhaps without rhyme or reason or even love.

Pittsburgh – the Most Livable City!

Towns and cities have a long history. In the ancient world cities were developed in a number of regions and for a variety of reasons and motivation from religious to political views. The first true cities are sometimes considered to be large settlements where the inhabitants were no longer simply farmers of the surrounding area, but began to take on specialized occupations, and where trade, food storage and power was centralized (Gracias, par. 1). An ancient Greek philosopher, Plato, has once said, â€Å"This City is what it is because our citizens are what they are†. A city is a home for hundreds of people and is shaped by decisions, views and knowledge of those people. These days when we look up in the dictionary for the word city it is defined as a center of population, commerce, culture, and a town of significant size and importance. However, with each day cities worldwide grow, improve, and change simultaneously. Based on the technological globalization cities are moving toward becoming the centers of knowledge and learning. In fifty years from now, we will no longer view cities simply as an inhabited place of greater size, because 21st century is taking the meaning of a city to a whole new level. We will face new intelligent cities, which use technology and communication to create more efficient ways in terms of competitiveness, innovation, environment, energy, utilities, governance, and delivery of services to the citizens. Each city within our country is competing to attract more population, build a remarkable reputation and become number one. This year Forbes Magazine, the online magazine for the latest business and financial news and analysis, recognized the city of Pittsburgh as America’s Most Livable Cities for the second time (Levy, 1/2). However, as always there are many controversies about what it means to be the most livable city. Well, majority would think that livability would have to do with finding a good job. However, the word livable by itself means suitable for living. So the question is, what criteria does Forbes magazine establishes to define livable. According to the magazine it examined America’s 200 largest cities and used the following five points of data to determine the top cities: growth in income, unemployment rate, crime, cost of living, art and leisure (Levy 1/2). If you have never been to Pittsburgh, you may wonder about why in the world it was named the most livable city? Maybe twenty years ago there was nothing significant about Pittsburgh, but now there are many thriving high-tech firms that continue to form and make their mark (Florida 13/14). There are signs of life in the social and cultural environment as well. The region’s immigrant population has begun to tick upward, fed by students and professors at the universities and employees in the medical and technology sectors (13/14). There’s no doubt that Pittsburgh is one of the most livable and industrially advance cities in America. Each city possesses a unique historical and geographical background, which is what makes it significant and gives the city its sense of identity. Pittsburgh is a city known for its culture, history and accessibility. Named after William Penn the elder, the 18th century British Prime Minister, Pittsburgh was once the heart of America’s steel industry, its notorious smog earning it the nickname â€Å"hell with the lid off† (Owen, par. 1). In the late 19th and early 20th centuries, the city was home to many of America’s most successful â€Å"robber baron† industrialists, including Andrew Carnegie, Henry Clay Frick, and the Mellon brothers, as well as Henry John Heinz, the founder of the Heinz food company. In the 1970s and 80s, the city transformed its economy following the collapse of the steel industry with the healthcare and several respected universities now key employers (par. 1). In the 19th and 20th centuries, wealthy businessmen and nonprofit organizations donated millions of dollars to create educational and cultural institutions (â€Å"Pittsburgh,† pars. -5). As a result in this rich legacy of community investment and involvement, the city has built the foundation of the rich cultural and artistic environment. The 14-block Cultural District is unique and is home to the world-renowned Pittsburgh Symphony Orchestra, Pittsburgh Ballet Theatre, Pittsburgh Opera, Pittsburgh Dance Council, PNC Broadway Series, Pittsburgh Public Theater and the new August Wilson Center for African American Culture (pars. 4-5). Few cities can compare to this vibrant Cultural District alive with live theater, art and numerous restaurants. Its famous son is probably Andy Warhol, who is celebrated in an impressive museum on the city’s North Shore. The museum has achieved worldwide recognition for devoting large-scale installation art. Therefore, throughout the city and the region, galleries and museums offer everything from the cutting-edge to the classics (pars. 4-5). The entertainment is endless and the quality and variety are outstanding and fantastic. Pittsburgh has launched a multitude of programs to diversify the region’s economy away from heavy industry into high technology (Florida, 3/14). It has rebuilt its downtown virtually from scratch, invested in a new airport, and developed a massive new sport complex for its professional sport teams because of its long sport history and dedication. Pittsburgh’s football team, the Steelers, who play to a packed stadium on the Ohio River, are another example of success, and were the winners of the 2009 Super Bowl, while the ice hockey team, the Penguins, won the 2009 Stanley Cup (3/14). Indeed, Pittsburgh’s art scene, job presence, safety, and affordability make it the most livable city in the country, according to measures studied. Compared with many large cities, home prices in Pittsburgh are more affordable (Powell, par. 1). Recent surveys indicate an average home price in Pittsburgh of ranging from about $110,000 to $162,000 for a single family home, which is about 40% below the national average price (par. 1). The housing market is relatively stable despite a national subprime mortgage crisis, and Pittsburgh added jobs in 2008 even as the national economy entered a significant jobs recession. This story of regeneration was the inspiration for President Barack Obama to personally select Pittsburgh as the host city for the 2009 G20 Summit (Owen, par. 1). Pittsburgh’s strong university presence with over a dozen colleges or campuses helps encourage its livability. Because Pittsburgh is one of the largest college cities it in general has a younger, more educated and consumer-oriented population. One of its famous universities is Carnegie Mellon, one of the world’s leading centers for research in information technology (Florida, 2/14). Right down the street from Carnegie Mellon campus, is located the University of Pittsburgh, which has a world-class medical center. Pittsburgh attracts hundreds of millions of dollars per year in university research funding and is the sixth-largest center for college and university students on a per capita basis in the country (2/14). Another factor enhancing Pittsburgh’s livability is that area residents face very little risk of encountering a natural disaster, such as an earthquake, hurricane, wildfire, or tornado compared to other cities (â€Å"Improving,† 1/1). Pittsburgh is also a great place to raise a family, based on income growth over the past five years and the current unemployment rate (â€Å"Pittsburgh,† par. 6). Therefore, the city is more livable if a family’s income goes further. Pittsburgh is as well ranked among the top 10 metropolitan areas in the nation for climates favorable to business expansion (â€Å"Pittsburgh Law,† pars. 4-5). The city is one of the most industrially advanced based on technology, retail, finance, and medicine (pars. 4-5). What I mean by industrially advance is that the city is home and headquarters to major global financial institutions, including PNC Financial Services, PPG Industries, U. S. Steel, H. J. Heinz Company, CONSOL Energy, Google Corporation, and others (pars 4-5). â€Å"Our City has come a long way and I’m thrilled that Forbes. com has once again recognized Pittsburgh’s unique position as a City that truly has it all – entertainment and affordability, but most important, safety and jobs,† Pittsburgh Mayor Luke Ravenstahl said (â€Å"Pittsburgh Ranked†, 1/1). It’s important that we look to these ratings as an opportunity to not only tell our good story and attract more people and businesses to Pittsburgh, but to roll up our sleeves and work on getting even safer, creating more jobs, and being more livable (1/1). † The word â€Å"livable† carries the connotation of a place being suitable for a living. The Forbes magazine defines livable by establishing certain criteria that the city must satisfy to be recognized as America’s most livable city. Pittsburgh has outranked all 200 cities nationwide and was honored to stand out as a powerful example of what is a livable city and how to create new jobs and industries while transforming to 21st century economy. No one is claiming that Pittsburgh is a perfect city. It’s simply livable and beautiful. There’s no doubt that Pittsburgh is on the map when it comes to arts and culture , income growth, stable unemployment rate, low crime rates and average costs of living . However, there’s more about Pittsburgh than just statistics and rankings. Some people may perhaps enjoy Pittsburgh simply for its marvelous fall season. Where the nights get shorter, the wind blows brisker, and the trees shed their green, making way for coral, mustard, and flame. As you walk through dozens of neighborhoods of every stripe and character you discover that Pittsburgh feels like home. Rolling hills, wooded glens, dog walks, and unbelievable views of the sky can make you forget about all that reading you have to do for school or work. All the lists and web articles in the world can’t convince you that Pittsburgh is the most livable and perfect place, but a visit here just might.

Pepsi vs Coke

ABSTRACT Soft drinks are playing the vital role in the market and the companies are also getting the good profits on these products. The soft drinks industry has originated in 1772. Now these drinks spread all over the world and the millions of bottles is consumed every day. Now this business is a global one and the companies are facing high competition in this business and they are changing their strategies according to the situations. Pearl Beverages Pvt. Ltd. Takes a great care to maintain quality control of products in their factory. The bottles are visually examined for impurities continuously, as the bottles move out.Samples are checked every ten minutes of production time by the chemist for its quality and hygienic condition. The chemical analysis is also flavours, gas contain and sugar percentage. The appearance, smell and taste of the production are suspended and the correcting measures are taken also as to sent right the bottling process. The main objective of the study is to find out the strength and weakness of the Pepsi in visakhapatnam zone when compared to the Coca-cola, that is mainly in the three places in Srikakulam district i. e. Srikakulam, Narasannapeta, and Amadalavalasa .Consulting almost all the outlets in these three areas, which are selling the soft drinks with a structured questionnaire, has done the study. The data has been collected and analyzed and interpreted by the help of the graphical representation technique. The analysis revels the various strengths and weaknesses of Pepsi in these areas along with the position of competitors. The most of the consumers preferred soft drinks because of better taste and to quench out their thrust. But now days, due to the changing food habits consumers have started adding the soft drinks in their food habits.The total sales of the soft drinks the Pepsi’s share is more but when compared with the Cock the number of outlets are less than Cock. Finally it can be concluded that the industry n eeds lot of channel management activities to do along with various promotional strategies for the customers. I wish the company got its objectives achieved CONTENTS Chapter NoTitle Page No 1. INTRODUCTION & DESIGN OF THE STUDY 1. 1 About the Marketing topic 1. 2 Need of the Study 1. 3 Hypothesis 1. Objective of the Study 1. 5 Research Methodology 1. 6 Limitations of the Study 1. 7 Chapter Plan of the Study 2. ORGANIZATION PROFILE 2. 1 Genesis and Growth 2. 2 Organization Structure 2. 3 Production Function 2. 4 HR Function 2. 5 Finance Function 2. 6 Marketing Function 2. 7 Future Plans 3. THEORITICAL FRAMEWORK 3. 1 Introduction 3. 2 Topic Coverage 3. 3 How it relates to Marketing Management 3. 4 Measuring Performance 4.DATA ANALYSIS & INTERPRETATION 5. SUMMARY & SUGGESTIONS 5. 1 Summary 5. 2 Major findings 5. 3 Suggestions 5. 4 Implications for Owners / Managers 5. 5 conclusions 5. 6 Scope for the Future research 6. BIBLIOGRAPHY & QUESTIONNAIRE 6. 1 Bibliography 6. 2 Questionnaire CH APTER-1 Introduction & Design of the Study 1. 1 INTRODUCTION In this chapter various accepts of study are going to be discussed. To which area of management that study belongs to and various concepts that are related the area of study.The present outcomes under marketing and deals in the specific with the distribution network and its management. PEPSI COLA was in India from 1956-61 and left the country, as its products were not acceptable by the Indian customers. But recently in 1990 it re-entered the Indian market, where by PEPSI FOODS LIMITED was entered into a joint venture with PEPSI INTERNATIONAL, TATA and VOLTAS. PEPSI Bottlers and Producers of soft drinks buy concentrate and sell at fixed price and add a margin rationally for its products. 1. 2 NEED OF THE STUDY In modern days, market plays a vital role in rapidly changing industrial scenario.The marketing decline is under going reappraisal in the light of vast goals, technological, economic and social changes being faced by the today companies. The order to known the changes in the field of marketing it are necessary to conduct market survey. Study is conducted considering the following accepts: Firstly, visage is a representative of soft drink market which is highly promoting with a lot of potential which is at to be tapped. Secondly the behavior of the retailer is very much influenced by the additional benefits he is getting for selling the products having.Thirdly to understand the market condition of the soft drinks in the present scenario and the competition level in the market. Considered the key role of the retailer in present day market as an attempt was made to study the impact of company’s schemes of offering coolers to the retailers. 1. 3 SCOPE OF THE STUDY There is lot of scope for the further study in the project. Further study can be done in the following ways. ? We can make a study on Pepsi and Cock companies’ efficiency in their promotion activities. ? The same study can be conducted in other areas under bottling unit to generalize the finding for entire area under it. There is chance to know whether the Pepsi and Cock are doing the right thing regarding the sales promotion, product quality, discounts and advertising. ? A study on impact of visit coolers sales of Pepsi also be taken up. 1. 4 OBJECTIVE OF THE STUDY In view of intensifying competition in soft drink market, it is imperative that a brand keeps a constant, which on them market and response properly and promptly to the dynamics of the market. It is in view of this fact has the present study has been taken up for â€Å"PEPSI†. ? To know and compare the merchandising of Pepsi and Cock in retail outlets. To know the promotional activities of sales promotion, advertising and public relations. ? To know the strategy of Pepsi and its competitors regarding the Marketing Mix. ? To know the problems of retailers regarding the trade schemes and consumer offers. ? To identify the retailers opin ion towards Pepsi products. ? To know the problems of retailers and to offer the suggestion for improving in sales. 1. 5 METHODOLOGY Introduction: In this chapter, basically the methodology, by which the report has been prepared, is explained. The exact need for conducting the study and total design of framework of the report prepared is discussed.The limitations of the study are also discussed here. According to the survey beverages can be classified into two segments. The first segment can be done basing on the milk content, like milk based products like tea, coffee, flavoured milk, and health drinks (milk, malt and coco) and the second segment can be done on non-milk products such as soft drinks and mineral water. According to the survey conducted on the consumption of beverages, Tea comprises 90%, filtered coffee 4%, beverages 2%, instant coffee 2% and carbonated soft drinks just above 1% of total consumption. Soft drinks industry is a well known consumer product industry.It ori ginated in the year 1772. In the USA first bottled soda was manufactured, by inventing a machine in 1809, the manufacturing of carbonated soft drink was recorded in the history of soft drink industry. Now a days soft drink industry is growing very extensively and millions of people are consuming soft drinks everyday. Age, income, and climate are not at all a barrier for the consuming soft drinks by the people. This is the reason for the tremendous growth in soft drink market. Data which is required for the analysis and fulfillment of our objectives has been collected from two sources.They are 1. Primary sources 2. Secondary sources PRIMARY DATA: Primary data is collected from the retailers through a structured questionnaire. It includes the first hand information from the outlets. It can view as a survey. The questionnaire was especially designed to find out the market share of the soft drinks and problems and weakness of Pepsi in that particular area. The chapter deals with main an alysis part of the study and the dealer outlets covered in the study is ? Srikakulam ? Narasannapeta ? Amadalavalasa SECONDARY DATASecondary sources include the information collected from the annual reports, published and unpublished records of the company . various books and journals and internet also being used for collecting the relevant data After gathering the data from those two sources the data was analyzed, tabulated and interpreted and finally suggestions were offered for the betterment of the company. DATA ANALYZING TOOLS: After gathering the data from the Primary and secondary sources the data was analyzed ,tabulated and interpretations were written down with the help of graphs and charts , with the help of Microsoft Excel and Microsoft Word. . 6 LIMITATIONS OF THE STUDY The present study is subject to the following limitations: ? The sample size is not universal , some part of other cities remained uncovered ? Unavailability of some information due of lack of awareness o f retailers ? Time and expenses were major constraints ? The study of the soft drink industry which is known to be seasonally fluctuating on e percent study does not take into account seasonal fluctuations. The results may not suit for all the seasons ? Personal basis may be existing as the dealer of varied nature elicits the information Chapter-2 Company overview 2. INTRODUCTION In this chapter, an over of all the major accepts related to the study is discussed. The total industry profiles the soft drinks industry globally and in our country. The profile of the company with respect to its operation number of franchises, market share of the company and many other factors would be discussed here. 2. 2 INDUSTRY PROFILE Non alcoholic soft drink beverage market can be divided into fruit drink and soft drink. Soft drinks can be further divided into carbonated and non carbonated drinks. Colas, lemon and oranges are carbonated drinks while mango drinks come under non-carbonated drinks.Cola , lemon and oranges are carbonated drinks while mango dinks comes under non-carbonated category. The soft drinks market till early 1990’s was in hands of domestic players like Coke, Thumps Up, Limca etc. but with the opening up of economy and coming of MNC players Pepsi and Cock the market has totally under their control. Worldwide, Cock is the leader in carbonated drinks market. In India it is Pepsi, which scores over cock but this difference is fast decreasing. Pepsi entered Indian market in 1991. Cock re-entered (after they were thrown out in 1977, by then central government) in 1993.Pepsi has been targeting the youth and the sales have been doing well by sticking to this youth segment. Cock on the other hand struggled initially in establishing itself in the market. In a span of 7 years of its operations in the country it changed its CEO four times they seem to have started understanding the pulse of Indian consumers. Soft drinks are available in glass bottles, aluminum ca ns and PET bottles for home consumption. Fountains also dispense thin in disposable containers. SEGMENTATION: The soft drink market can be segmented on the basis of place of consumption and on the basis of type of products.The segmentation on the basis of place of consumption divides the market into three parts: 1. on-permise-80% of the consumption of soft drinks is on premise i. e. restaurants, railway stations, cinemas etc, 2. At-home the rest 20% of the market compromise of the soft drink purchased for consumption at home. The market can also be segmented on the basis of types of products into Cola products and non-cola products. 1. cola products account nearly 62% of the total soft drinks market. The brands that fall in this category are Pepsi, cola, Thumps Up, Diet Pepsi etc. 2. on-cola segment, which constitutes 36%, cam be divide into 4 categories based on the type of flavour available, namely ? Orange ? Cloudy lime ? Clear lime ? Mango I. Orange flavour based soft drinks con stitutes around 17% of the market. The segment is largely dominated by national brands like Fanta of Coca-cola Co. and Mirinda Orange of Pepsi Co. rest of the market is in hands of smaller brands like Crush (earlier Cadbury Schweppes and now of Coca Cola), Gold Spot etc. II. Cloudy Lime flavour constitutes 14% of the market and is largely dominated by Limca of Coca Cola and Miranda Lemon of Pepsi Co. III.Clear Lime this segment of the market witnessed good growth initially with all; the players launching their brands in the segment. But now the growth in the segment has slowed down. The brands available in this segment are 7 Up , Mountain dew of Pepsi, Sprite of Coca-Cola and Canada Dry( earlier of Cadbury Schweppes and now of Coca Cola). The segment constitutes 3% of the total soft drinks market. IV. Mango flavour segment constitutes 2% of the total soft drinks market and it directly competes with mango based fruit drinks like Fruity. The leading brands in this segment are: Maaza o f Coca Cola and Slice of Pepsi.There is very thin line of difference between the clear and cloudy lime. The most obvious feature is that clear lime has to be bottled in green bottles as sunlight harms the drink and changes the taste. There are some small local brands at city or regional levels. Most of these are either merging with two big players (Coca Cola and Pepsi) or they command a very small –less than 3% of the total market in their respective areas. Soft Drink Production Area: The market preference is highly regional based, while Cola drinks have main market in metro cities and northern states of U. P, Punjab, Haryana, etc†¦Orange flavoured drinks are popular in southern states. Sodas too are sold largely in southern states besides the Bars. Western markets have preference towards mango-flavoured drinks. Growth Promotional Activities in Soft Drink Industry: The government has adopted liberalized for the soft drinks trade to give the industry a boost and promote t he Indian brand internationally. Although the import and manufacture of international brands like Pepsi and Cock is enhanced in India the local brands being stabilized by advertisements, good quality and low cost. Buying Behavior in Soft Drink Industry: Soft drinks come under the category of products on impulse. This attitude of impulse buying is slowly changing to occasion-led buying and also to some extent consumption through home refrigeration particularly in urban areas. ? The market is slowly moving from non alcoholic carbonated drinks to fruit based drinks and also to plain bottled water due to lower price and ready availability. ? Consumers purchase soft drinks primarily quench thirst therefore people traveling and not having access to hygienic water reach out for soft drink. This accounts for a large part of the sales. Brand awareness plays a crucial rule in purchase decisions. ? Availability in the chilled from also plays a crucial role in purchase decisions. This has made both the companies to push its sales and to increase its retail distribution by offering Visi cooler to retailers. ? Why there is no aversion to consumption of soft drinks buys any age group, the main consumer of this market are people in the age group of 30 and below. ? Product differentiation is very low, as all the products taste the same. But brand loyalty is high in the case of kids and people in the age group of 20-30 years. According to NCAER survey, lower, lower-middle, upper-middle class people do 91% of the total consumption of soft drinks in the country. Growth promotional activities in soft drink industry: The government has adopted liberalization for the soft drink trade to give industry a boost and promote the Indian Brand internationally. Although the import and manufacture of international brands like Pepsi and Coke is enhanced in India . The local brands are being stabilized by advertisements, good quality and low cost. Buying Behavior of soft drink industry: †¢ Soft drinks come under the category of products on impulse.This attitude of impulse buying is slowly changing to occasion-led buying and also to some extent consumption through home refrigeration particularly in urban areas. †¢ The market is slowly moving from alcoholic carbonated drinks to fruit based drinks and also plain bottled water due to lower price and ready availability. †¢ Consumers purchase soft drinks particularly to quench thirst and therefore on travel not having access to hygienic water reaches out for soft drinks. †¢ Brand awareness plays a vital role in purchase decisions. †¢ Availability in the chilled form also plays a crucial role in purchase decisions.This has made both the companies to push its sales and to increase its retail distribution by offering Visi coolers to retailers †¢ Why is there no aversion to consumption of soft drinks to any age group, the main consumers of this market are people in the age group of 30 and below. †¢ Product differentiation is very low, as all the products taste the same. But brand loyalty is high in the case of kids and people in the age group of 20-30 years †¢ According to NCAER survey, lower, lower-middle ands upper-middle class people do 91% of the total consumption of soft drinks in the country.Major Players in Soft drinks Industries The two global majors Pepsi and Coca Cola dominate the soft drink market in India. Coca Coal, which would up its operations during the introduction of the FERA regime, reentered India 16 years later in 1993. Coca Cola acquired a major chunk of soft drink market by buying out local brands Thumps up, Limca, Maaza and Gold spot from Pearl beverages, Coca Cola has also acquired Cadbury Schweppes soft drink brands Crush, Canada Dry and Sport Cola in early 1999 and now recently in Oct. 2008 . It acquires distribution rights of these brands from IFB Agro Ltd .Pepsi stated a couple of years before Coca Cola manufactures came up with their own m arket share figures and claimed to have increased their share. Shares Reports On Retailers In Soft Dink Industry: A Survey was conducted to study the retailer’s view of the present market, future trend and the consumer behavior patterns. The findings of the survey are as follows. †¢ Retailers started that the consumers are loyal to the particular segment of the soft drink i. e. Coca Cola, Orange or Lemon. But as for the loyalty for the brands in each segment is concerned, it is not very significant. 43% of the retailers surveyed told that in the soft drink industry advertising is the key component, it drives sales. While 32% stated promotional schemes and 20%brand loyalty as the reason. †¢ As consumers are not very brand loyal where the purchase of the soft drink purchase is concerned, the retailer purchase becomes a critical issue. They usually sell the product in which they get maximum benefit. For this, the companies try to offer them higher margins. While distri butors get the margin of Rs 8-9 per crate (1 crate is equal to 24 bottles) at 3-4% of MRP, retailers are given margin of 10-12 % of MRP.The retailers are not happy with this, as the cost of refrigeration very high for soft drinks to overcome this problem the companies are offering Visi coolers schemes to their main retailers 2. 3 ORGANIZATION PROFILE PEPSI COMPANY MISSION STATEMENT: Pepsi Company’s over all missions is to increase the value of their share holder’s investment. they believe that their commercial success depends up on offering quality and value to their consumers and providing products that are safe, whole some and economically efficient and environmentally sound. Providing a fair return to their investors, while adhering to the highest standards of integrity.HISTORY OF PEPSI AND COCA COLA COMPANY: Pepsi Co Inc. was founded by Donald M. Kendall, President and chief executive officer of Pepsi –Cola and Herman W. Lay, Chairman& Chief executive of FRI TO-LAY through the merger of two companies in the year 1965. MAJOR PRODUCTS OF THE NEW COMPANIES ARE: †¢ Pepsi-Cola company Pepsi-Cola(formulate in 1898) †¢ Diet Pepsi(1964) †¢ Mountain Dew (introduced by T. P corporation 1984) †¢ Frito-Lay Inc brand chips Lays brand potato chips †¢ Cheetos brand chew flavoured snacks †¢ Ruffles brand potato chips & Rold Gold brand pretzels Pepsi Company Inc. s among the most successful consumer products company in the world with: 1998 revenues of over $22 billion &1, 51,000 employees. Pepsi company’s brand names are among the best known & most respected in the world . Some of the Pepsi Company’s brand names are 100 years old. FRITO-LAY Company is the world’s largest manufacturer and distributor of snack chip and Tropicana products Inc. is the world’s largest marketer and producer of branded juices. Pepsi Company’s success is the result of †¢ Superior Products. †¢ High Stands of Performances †¢ Distinctive Competitive strategies. †¢ High integrity of its work force PEPSI-COLA COMPANY:Calets Bradham, New Beru and Mc. Druggist who first formulated Pepsi coal founded Pepsi Company’s beverage business at the turn of the century. Brand Pepsi and other Pepsi-cola products including Diet Pepsi one, Mountain Dew, Slice and mug brands account for nearly 1/3 rd of the total soft drink in United States. Outside U. S Pepsi Cola Company’s soft operations include the business of 7up international. Pepsi-cola beverages are available in about 170 countries. Key Pepsi-cola international market includes Argentina, Brazil, china, India, Mexico, Philippines, Saudi Arabia, Spain, Thailand, and the United Kingdom.Pepsi-cola provides advertising, marketing sales and promotion support to the Pepsi-cola bottles. New advertising and existing promotions keep Pepsi-cola young. The company manufacture and sales of the soft drinks are concentrated to the Peps i-cola bottles. †¢ In 1996, Pepsi entered Japan and Eastern Europe. †¢ In 1967, PepsiCo. Stock splits two-for one. In 1986, North America van lines (NAVL), a premier transportation company Pepsi co, and renamed a strong contribution to the Pepsi unit it has divided in 1984. In 1969 in bold modern Pepsi cola packing which was using red, white and blue were introduced.FRITO-LAY introduced fungus brand onion flavoured snacks. In 1970 Pepsi introduces the industry’s first two litter bottles. Pepsi is the first company to respond to consumer preference with light weight, recyclable, plastic bottles. In 1971 Andral E. Pearson was appointed as president of PepsiCo, a position he held until his retirement in 1984. in 1972 don Kendall announced agreement making Pepsi cola the first foreign product sold in U. S. S. R. Pepsi co is given exclusive rights to import Stolichnaya Russian vodka in the U. S.In 1973 and 1974 Pepsi-cola became the first American consumer product to pro duce made and sold in former Soviet Union. In 1975 Pepsi Lite, with destructive lemon taste, is introduced as an alternative to traditional diet colas. In 1976 PepsiCo adopts code of worldwide business conduct. Pepsi-cola became the single largest selling soft drink brands sold in U. S super markets. In 1977 PepsiCo shares spilt up three for one. In 1987 and 1979 the opening of PepsiCo research and technological center in Vallah N. Y PepsiCo reached 85 billion marks in sales. Pepsi was formed to focus on the overseas development of restaurants.In 1981 PepsiCo fitness center was completed, making PepsiCo, one of the most advanced companies in the area of employee’s health and fitness. In 1982 Pepsi free and diet Pepsi free, the first major brands caffeine free colas were introduced. Inauguration of the first Pepsi cola operations in china: In 1983 The Bottler Hall of Fame was established to recognize the achievement and dedication of international bottlers. In 1984 diet Pepsi is reformulated with 100% neutral sweet, slice and diet slice. The first major soft drinks sirucsare added in Mexico.The cola were takes â€Å"one giant spilt for mankind† when a Pepsi â€Å"space can† is successfully tested a brand the span shuttle. 1986 Pepsi company board of directors visit the peoples public of china to make the opening the Pepsi second plant in china. In 1989, Pepsi Company introduce share power stock option program for all employees becoming the first large corporation tool award stock options through virtually all full time employees. In the 1900, Pepsi company was recognized as one of the most admired corporation by the fortune magazine’s top 10 for the two successive years.Pepsi signs the largest commercial trade agreement in history with the Soviet Union expecting sales in the USSR to double by the end of the century. Pepsi re-entered the Indian market in collaboration with Punjab Agro industries Corporation (PAIC). In 1991 Pepsi compa ny named one of the fortune magazine’s top most admired corporations, for the third year in also. Pepsi co. purchased an equity position in the carts of Coloreds Inc. the leading manufacturer and marketer of mobile merchandising equipment. It was sold in 1955. 1993 Pepsi Cola began the distribution of Lipton’s line of ready to drinks teas nationwide. n 1996 Pepsi started its website WWW. Pepsi. com SOCIAL RESPONSIBILITY OF PEPSICOLA COMPANY: As a consumer products company, Pepsi Company does not have the major environmental problems of heavy industry. Their biggest environment challenge is packaging generated by their products. Packaging is important to public and a critical component of the distribution system is to deliver products to consumers and commercial establishment. To meet both consumer demand and safe guard the environment, they recycle, re-use and reduce packaging wherever possible.Each business is also committed to responsible use of resources required in manufacturing their products. LOGOS OF THE COMPANY [pic] 2. 4 ABOUT PEPSI INDIA COMPANY Franchise (pearl Bottling Pvt. Ltd. ,) Often new flavours are to be added to the product line of cool drinks to prevent a competitor. To establish a relation with retailers it is desirable to sell more than one flavor of cool drinks. To decrease the security seasonal products are added to the resources available so as to lessen its risks. Pepsi has given the franchise of Visakhapatnam region to Pearl Beverages which belongs to Pearl Group with Head quarters at Delhi and Mr.C. K. Jaipuria as the chairman and the Managing Director of the group. Pepsi Foods Ltd. , declared Krishna Mohan Beverages and Constructions as franchise, in 1992. Last year it was changed to Pearl Beverages was taken by the Pearl Group. Campa-cola Soft Drinks has originally owned the premises since 1980 at Madhurawada. After the insolvency of campa-cola, KMBC purchased the premises in1990 in the auction by APSFC. Initially, i t used to produce Mc. Dowell’s soda and Bagpiper soda. It produced these drinks under franchise agreements but company could not exist in the market due to stiff competition from pearl products.Description and Launch of products |Brand name |Flavour |Date | |Pepsi |Cola |April-1992 | |Mirinda |Orange |April-1992 | |7 Up |Clear Lemon |April-1992 | |Mirinda Lime |Cloudy Lemon |April-1992 | |Soda |Soda |April-1992 | Pepsi |Pepsi Dite |7 Up |Mirinda(o) |Mirinda(L) |Slice |Evervess soda | |Coca-cola |Cock Dite |Sprite |Fanta |Limca |Maaza |Kinleys | Pepsi market share: Pepsi : 47% Coca-cola : 53% Pepsi foods (Pvt. ) Ltd. Pepsi cola was in India from 1956 to 1961. it left this country, as its products were not found acceptable to the Indian market. Pepsi foods Ltd. Joint venture between Pepsi Co. nternational of US(which is holding 40% of the equity)and Tata concerns Voltas and the Punjab Ago industries Corporation (each of which have as round 25% of the equity),has 25%of its outpu t reserved for beverages with a 50% export commitment fo9r fruit and vegetable products. According to Pepsi officials the project guarantees that for every American dollar the company takes out of India, it will bring five back. They started concentrated factory in Punjab. This company named as Pepsi Foods Ltd. Pepsi Co. international’s direct investments in India so far amounts to Rs. 65 corer. Two thirds of this however has gone into food processing. Pepsi foods are exporting fruits and vegetables to UK etc. The Pepsi’s foods processing unit directly supervised 1,200 hectors under tomato cultivation covering 183 villages and 319 farmers. The company’s technical inputs enabled the farmer to achieve a yield of 35 to 50 tones a hector against the average of was after discontinuing teems. KMBC Pvt. Ltd. Has was the bottle for five districts Vizag, Vizianagaram, Srikakulam, and East Godavari & West Godavari.It receives the stock from Cuttack. PRODUCT PROFILE The Pe psi Co. is known for the development and introduction of world-class brands & products. Their portfolio is organized into three core business, which consists of snacks, Beverages and Restaurants. Pepsi products are constantly changing themselves to develop new products. They encourage consumer to explore their wide range of brands. Main objectives: The objectives of the company set out in memorandum of association and franchise agreements are as follows: ?To manufacturing soft drinks by concentrating supplied by Pepsi Foods. ? To market and advertise within specified areas for Pepsi products. ? To sell soft drinks at fixed prices. financial structure: To start and operate business, any company has to invest its capital in fixed assets and floating assets and also in meeting the daily requirements of the company. However, depending on the nature of business and product being offered by the company, the ratio of investment of capital in fixed and floating assets differ. Working Capita l:It means capital required for daily management of the company eg. Wages, salaries, canteen expenses and transportation expenses etc Plant layout: the machine and equipment have been imported from Germany, which are arranged in the plant according to the sequence of operation. All the operations are carried on a continuous movement. The reasons for choosing the product layout are: 1. There is continuous supply of material. 2. The brands are all standardized products. 3. The demand for the product brands is reasonable stable. 4.The volume of production is adequate for the reasonable utilization of equipment. Since the company follows continuous operation movement, the cost of material handling goes low. The total floor space required by the machine is less than other types of plant layouts. Plant Capacity: The company installed latest up to date automatic plant conforming to plant layout. The installed production capacity is 400 bottles per minutes i. e. 24,000 bottles per day. The plant also is having 100 bottles per 1-leter line. During off-season the plant runs one shift.The company has to produce enough bottles of soft drinks at a speed to keep in space with the disappearance of soft drinks form shelves of the retailer. Production Schedule: The production schedule is fixed by taking into consideration. ? The present or current market demand. ? The availability of empty bottles. ? The inventory position filled bottles of different flavors. The production schedule for each brand is fixed daily, filling the bottles of each branded flavors. This has an advantage in manufacturing the branded product is one at a time. Quality control Pearl Beverages Pvt.Ltd. takes great care to maintain the quality control of the products in their factory. The Bottles are visually examined for impurities continuously, as the bottles move out. Samples are checked every ten minutes of production time by the chemist for its quality and hygiene condition. The chemical analysis is al so made for flavors, gas content and sugar percentages. The appearance, smell and taste of the products are also checked. If any defects are noticed, the production is suspended and the correcting measures are taken so as to set right the bottling process irregularities.Further, samples from each batch are dispatched to the affiliated parent agency company in each week for quality checkup. Moreover, agency of the company also lifts sample form the market at the random for quality checkup at any time to make sure that the quality is maintained to the exact standard of the parent company. At the end of the production schedule, daily all the equipment floor and wet patches are cleaned with bleaching powder or some other solution. The standards of hygiene maintained inside the production shops are commendable. Organization Structure and management:The word organization has two common meanings. The meaning signifies an institution or function as group and the second meaning refers to the process of organizing the way of work which is arranged and allocated among members often organization so that the goal of the organization can be achieved efficiently. The organizing involves balancing the companies. Needs both for stability on one hand and change on the other hand, an organization structure means adopting a change or it can be a source of resistance to change. There are mainly five elements of organization structure. ? Specialization of activities. Standardization of activities. ? Coordination of activities. ? Centralization and decentralization of deviation making. ? Size of the work unit. The M. D, Mr. Ruchirans Jaipuria is athe head of the organization and administration. The company is managed by able director, and is assisted by a team of well-qualified & experience senior management personnel. LIST OF THE EMPLOYEES IN PEARL BOTTELIGN COMPANY The following table shows the description of employees along with designation & no. of employees: |S. No |Description |No. f employees | |1 |GENERAL MANAGER (FINANCE) |1 | |2 |COMMERCIAL MANAGER |1 | |3 |MARKETING DEVELOPMENT MANAGER |1 | |4 |VICE PRESIDENT |1 | |5 |TERRITORY DEVELOPMENT MANAGER |4 | |6 |ACCOUNTS DEVELOPMENT MANAGER |1 | |7 |TRAINING MANAGER |1 | |8 |ADMINISTRATIVE MANAGER |1 | |9 |MARKET EQUIPMENT MANAGER |1 | |10 |PRODUCTION MANAGER |1 | |11 |ASST.PERSONAL MANAGER |1 | |12 |STORE EXECUTIVES |3 | |13 |CUSTOMER CENTRAL EXECUTIVE |25 | |14 |TERRITORY C0-ORDINATOR |1 | |15 |ROUTE AGENT |50 | |16 |SALES TRAINEE |1 | |17 |CHEMIST |3 |18 |ACCOUNTANTS |5 | |19 |SUPERVISOR |8 | |20 |CLERKS |8 | |21 |OPERATORS |10 | |22 |ELECTRICIANS |10 | |23 |FITTERS |3 | |24 |COMPUTER CUM TELEPHONE OPERATORS |12 | |25 |SECURITY OFFICER |1 | |26 |SECURITY GUARDS |6 | |27 |OFFICE BOYS |13 | |28 |SWEEPERS & HELPERS |3 | CHAPTER-3 Theoretical Framework 3. 1 INTRODUCTION The main part of the report i. e. Analysis part is covered in this chapter. I did survey in 300 outlets in 3 various areas. After conducting the survey I interpreted the total collected information using a structured questionnaire. The required information is derived from that interpretation and analysis. This analysis part contains tables and pie charts. We can come to a conclusion from the final information from this chapter. Because of that reason this chapter is very important in the entire study of the project. Without this interpretation we can conclude the total survey and also can not understand the position of any company and the opinion of the customers regarding the company. 3. 2 DETAILS OF THE AREA SURVEY CONDUCTED Details of the survey conducted: The total data collected in three areas in Srikakulam district of total of 300 retail outlets.They are given below: |CLUSTER |SAMPLE SIZE |AREA | |Cluster-1 |130 |Srikakulam | |Cluster-2 |90 |Amadalavalasa | |Cluster-3 |80 |Narasannapeta | I started my survey first at Srikakulam on 4/02/09 and my study completed on 18/02/09 with Amadalavalasa. I pe rsonally went to every outlet and asked the total details of which are in the questionnaire and filled those things. Some of the retailers denied giving the details and I waited there with patience and collected all the data. In my survey I learned a lot and collected the useful information and also got good experience in the market field and came to know many things which are not in our books through this survey.I almost covered all the retail outlets which are situated in these areas and collected the correct information. 3. 3 INTERPRETATION OF THE SURVEY [TABLES AND GRAPHS] 1. Pepsi & Cock Brands Available In Various Markets: |S. No |Market |Pepsi |Cock | |1. |Srikakulam |5 |6 | |2. |Amadalavalasa |5 |5 | |3. |Narasannapeta |5 |7 | [pic] Average Pepsi & Cock brands Available in the market: Brands |No of Types | |Pepsi |5 | |Coca-Cola |6 | INTERPRETATION: In my survey of 300 retail outlets in 3 areas, I found 5 brands of Pepsi out of its 10 brands and 6 Brands of Coke is availa ble out of its 10 Brands on average. So the brand availability of Coke is more when compared to Pepsi.Top brands Available in Srikakulam Market: |S. No |Brands |Percentage | |1. |Slice |46 | |2. |Mirinda |24 | |3. |Sprite |20 | |4. |Limca |10 | [pic] Top Four Brands Available In Amadalavalasa Market: |S.No |Brands |Percentage | |1 |Mirinda |46 | |2 |7 Up |24 | |3 |Sprite |17 | |4 |Thumps Up |13 | [pic] Top Four Brands Available In Narasannapeta Market: |S.No |Brands |Percentage | |1 |Mirinda |42 | |2 |Sprite |26 | |3 |7 Up |18 | |4 |Slice |14 | 2. No of Bottles Sold Per Day in Various Markets: | |Srikakulam |Amadalavalasa |Narasannapeta | |Pepsi |52 |45 |42 | |Coke |44 |35 |50 | pic] 3. No of Bottles sold per Day: |Brands |No of Types | |Pepsi |45 | |Coke |55 | INTERPRETATION: In my survey of 300 outlets in three areas I found Pepsi is occupying 55% and the Coke is occupying 44% in the total market in average.From this we can understand that the Pepsi sales are more when co mpared to Coke. 4. Service required to the retail outlets: |S. No |Market |Daily |Alternative Days |Weekly Twice | |1 |Srikakulam |63 |25 |12 | |2 |Amadalavalasa |49 |27 |24 | |3 |Narasannapeta |55 |36 |9 | Service Required in Average: Types of Services |Average Service Required from the Companies | |Daily |55 | |Alternative Days |30 | |Weekly Twice |15 | [pic] INTERPRETATION: In my observation of 300 outlets in three areas I found that 55% of the retailers want the daily service, 30% retailers want Alternative Days and the remaining 15% of the retailers want the service weekly twice. 5.Satisfaction of Pepsi Service |S. No |Market |Good |Satisfactory |Bad | |1 |Srikakulam |60 |40 |0 | |2 |Amadalavalasa |65 |30 |5 | |3 |Narasannapeta |70 |28 |2 | Satisfaction of Coke Service |S.N0 |Market |Good |Satisfaction |Bad | |1 |Srikakulam |45 |50 |5 | |2 |Amadalavalasa |40 |55 |5 | |3 |Narasannapeta |45 |50 |5 | Service Satisfaction of Pepsi and Coke in Average: |Brand |Good Satisfaction |Ba d | |Pepsi |65 |33 |2 | |Coke |43 |52 |5 | INTERPRETATION: INTERPRETATION: In my survey of 300 outlets I found that 65% of the retailers expressed good in case of Pepsi and 43% incase of Coke. 33% in the case of Pepsi and 52% in case of Coke expressed satisfactory and finally remaining retailers expressed bad to the service of the companies. 6. Trade Schemes by Both Companies in Various Markets |S.No |Market |Pepsi |Coke | |1 |Srikakulam |41 |59 | |2 |Amadalavalasa |49 |51 | |3 |Narasannapeta |41 |59 | Trade Schemes by Both Companies in Average Brands |Trade Schemes | |Pepsi |44 | |Coke |56 | INTERPRETATION: By observing the above pie chart we can understand that 56% of the traders expressed their happiness towards the schemes of the Coca-Cola and the remaining 44% traders expressed their happiness towards Pepsi company in case of their trade schemes. 7.Consumer Promotions offered by both Companies |S. No |Market |Pepsi |Coke | |1 |Srikakulam |61 |39 | |2 |Amadalavalasa |57 |43 | |3 |Narasannapeta |60 |40 | Consumer Promotions offered in Average Brand |Consumer Promotion | |Pepsi |59 | |Coke |41 | INTERPRETATION: In providing consumer promotion by way of giving the prizes to the consumers and other ways to promote the sales, Pepsi was able to attracted 59% of the retailers with its promotional schemes. In case of Coke it attracted the remaining 41% of the retailers by their consumer promotional schemes and activities. 8. Is T. V Adds help to increase the sale of Soft Drinks |S.No |Market |Yes |No | |1 |Srikakulam |74 |26 | |2 |Amadalavalasa |51 |49 | |3 |Narasannapeta |60 |40 | Amount of people saying T. V ads help increase in Sale, in Average | |T.V Add helps the increase in sales | |Yes |62 | |N0 |38 | INTERPRETATION: The above chart shows the opinions of the retailers that weather T. V ads will help to increase the sale of the soft drinks. In this 62% of the retailers expressed positively and the remaining 38% retailers expressed negatively to this question. 9. Comparison of 2007-2008 sales S. No |Market |Good |Less |Same | |1 |Srikakulam |55 |40 |5 | |2 |Amadalavalasa |30 |63 |7 | |3 |Narasannapeta |40 |48 |12 | Comparison of 2007-2008 sales in average Opinion |Good |Less |Same | |No of outlets in average |42 |50 |8 | INTERPRETATION: In the above chart the opinions of the retailers were given. From that 42% of the retailers expressed the view of good increase in the sale by2008 when compared to 2007. 50%of the retailers expressed the view of less increase in the sale and the remaining 8% of the retailers expressed the view of the same sales and there is no increase in the sales. 10. The Percentage Of Juice Based Soft Drinks In Total Sales |S.No |Market Area |30% |20% |10% | |1 |Srikakulam |30 |33 |37 | |2 |Amadalavalasa |29 |34 |37 | |3 |Narasannapeta |34 |32 |34 | Juice Based Soft Drinks In Average | |30% |20% |10% | |Result |31 |33 |36 | INTERPRETATION: By observing the above chart we can understand that the demand for the juice based soft drinks is increasing rapidly. For that the companies better to concentrate on the juice based soft drinks introducing and their sales. 11.Pepsi Visi coolers and other coolers available in the Market |S. No |Market |Pepsi cooler |Cock+ other coolers | |1 |Srikakulam |32 |68 | |2 |Amadalavalasa |21 |79 | |3 |Narasannapeta |31 |69 |Pepsi & Coke Visi Coolers Available in Average | |Pepsi Visi Coolers |Cock Visi cooler+ Own cooler | |Average of Outlets |28 |72 | INTERPRETATION: In the areas where I did my survey I found 28% of the retailers are using the Pepsi Visi Coolers and the remaining 72% of the retailers are using the Coke and Other coolers. From this we can suggest that Pepsi have to increase their Visi Coolers supply. 12. Why retailers keep other products in Pepsi Visi Coolers |S.No |Market Area |Electricity Bill |No Own Cooler | |1 |Srikakulam |35 |65 | |2 |Amadalavalasa |58 |42 | |3 |Narasannapeta |56 |44 | Why other products in Pepsi Visi Coolers in Average |S.No |Electricity Bill |No own cooler | |1 |49 |51 | INTERPRETATION: When I did the survey I observed that many of the retailers are keeping the other products in Pepsi Visi Coolers and they gave some sort of explanation for that. In those reasons 49% of the retailers said Electricity bill is the problem and the remaining 51% of the retailers said that they don’t have their own coolers. They should be restricted. 13.Most Soft Drinks Consuming Category In Various Markets |S. no |Market |Male |Female |All People |Youth | |1 |Srikakulam |18 |10 |59 |13 | |2 |Amadalavalasa |12 |11 |56 |21 | |3 |Narasannapeta |19 |18 |39 |24 | Most Soft Drinks Consuming Category In Average Opinion |Male |Female |All People |Youth | |Avg % of outlets |16 |13 |51 |20 | INTERPRETATION: In the above pie chart the consumption of soft drinks mostly by four categories. 51% of the total consumption is by All People, 20% by the Youth, 15% by the Male and the remaining 13% is consumed by the Female. We c an say that the consumption of soft drinks by the youth is increasing. 14. Soft Dinks Supply To The Retail Outlets [Cash Or Credit] |S.No |Market |Pepsi Cash |Pepsi Credit |Coke Cash |Coke Credit | |1 |Srikakulam |100 |0 |100 |0 | |2 |Amadalavalasa |100 |0 |100 |0 | |3 |Narasannapeta |100 |0 |100 |0 | INTERPRETATION: From the above pie cart we can understand that both the Pepsi and Coke companies are not providing any credit to the retailers. All the retailers are purchasing the soft drinks on cash only. 15. Consumption of Soft Drinks at Home and at Shop |S. No |Market |At Shop |At Home | |1 |Srikakulam 80 |20 | |2 |Amadalavalasa |70 |30 | |3 |Narasannapeta |75 |25 | Consumption of Soft Drinks at Home & at Shop In Avg. |S. No |At Shop |At Home | |1 |75 |25 | INTERPRETATION:From the above pie chart we can understand that in the areas I did the survey 75% of the Soft Drinks are consumed at the Shops and the remaining 25% of the Soft Drinks are consumed at Home. Chapter-4 SUMMARY, FIND INGS & SUGGESTIONS 4. 1 INTRODUCTION The chapter contains Findings, Suggestions and Conclusions. Basing on the results of the survey Suggestions are given to improve the potentials and the market share of the company in the soft drinks field. The total findings are prepared by the survey information collected in the various places in Srikakulam district. I did the comparative study between the top two brands in the field of soft drinks sector those are Pepsi and Coke.The information is base on the two brand comparison and in my view these are useful to the company to improve its performance and can get good sales as well as good market share in the field of Soft Drinks. These are all my sincere findings and suggestions to the company. FINDINGS 1) The company is maintaining the quality of the products and it has good quality control Dept. 2) Now a day because of changing the food habits the soft drinks are added to their food habits. 3) Pepsi soft drinks are occupying more than half of the soft drinks market. 4) The demand for the fruit based soft drinks is go on increasing and they occupied the top selling drinks position. ) Sales promotion activities taken by the Pepsi Company is good as per the retailer’s opinion when compared to coke. 6) The Pepsi Company’s supply of drinks is good but they are not providing the sufficient drinks to the outlets. 7) The No. of Visi coolers in the market is less when compared to the Coke Company. 8) Some of the retailers are placing the other products also in the company c

Management perspectives and Future Strategies Essay

Management perspectives and Future Strategies - Essay Example For this organization, wealth creation and profit maximization is not the ultimate objective as they want to reach out to more number of customers and at the same time also wanted to maintain the ecological balance and stability as well as wanted to play a major role in the development of the society. (Roddick) The mission statement of the company is one of the key parts of their 5 main values which are closely associated with their overall business policies. 3.  Marketing Mix: For every organization, marketing mix is the key for the success. Marketing Mix can be defined as the set of controllable, tactical marketing outfits that every company mostly uses to yield a substantial amount of profit from the target market. Generally the marketing mix is divided into 4 different variables namely: product, price, promotion and place. Each of these 4 components has their own tools to contribute towards the development of the marketing strategy of every company. (Kotler, Armstrong & Cunning ham, 67-68), As a company, The Body Shop has a wide range of product in their kitty to attract a large variety of customers across various niches. The company was started with 25 products only but slowly it has grown in size and by 2000 it has over 200 products under its brand. The main reason behind their great success in the early part was their innovative pricing and promotional strategy. To fulfill the value of each customer, after sale service and customer retention was the key of the company.

Reconstruction after civil war Essay Example | Topics and Well Written Essays - 500 words

Reconstruction after civil war - Essay Example Had I known of the treacherous journey that laid in wait for me, maybe I would have reconsidered my decision to move south? However, I thank God since I arrived here in one piece. The period of the reconstruction was a nightmare to many slaves like me. Working on the large cotton and corn farms was as horrific as the death itself. The mere mentioning of dawn in the life of a slave during these times was itself treacherous as the southern journey. The sucking mincing whip of the master frightened even the sickest worker; mild fevers miraculously disappeared, and we immediately got meticulous in our work. The messengers from the south came in the good news, news of mild freedom, a brighter future and a promising life. None of us wanted to remain and so the civil wars presented just the best moment for our repatriation. We made almost the entire journey on foot save for a few instances when we used the train or climbed on donkeys backs, wait! It was in turns. None of us had a donkey to himself. The younger ones were given the first consideration. The sick, the old and weaklings got the second opportunity to ride with the donkeys and then women. What was to unfold for men like me? For sure the thorns of the desert, the scorching sun of the desert, the cold of Mississippi were just but a few woes to recount. At one instance, I was privileged to ride on one of the few donkeys we had, and this marked the last time I ever removed my feet from the ground. Even though much of the journey could have been made by train, the opportunity presented itself just for a few miles and the old train stalled on the rails, never to move again. We waited eagerly at the train station for a week not to catch a glimpse of any help. All this time we hid ourselves in the bushes. Like animals, our bodies gave rise of hairs a nd our beards grew long to cover our faces. A month passed by as we gathered enough food to cater for the remaining part of the

Entrepreneurship 2 Essay Example | Topics and Well Written Essays - 2750 words

Entrepreneurship 2 - Essay Example Although actually I believe in my efforts and try to take advantage of opportunities, I can admit that sometimes I tend to think that there is my destiny programme in the universe that rules my life. But now I know that my relatively low level of the Locus of Control can be a barrier to my entrepreneurial aspiring, so I should learn to exert more control over my life and to increase my personal responsibility in achieving success in the context of solving my problems. I should also pay more attention to development of my creativity, improving imagination and an ability to see different perspectives of ordinary things. I consider my company attracts and keeps entrepreneurial talents thanks to two main principles of its business – to give the opportunity for personal growth to each employee and to enhance personal capabilities through building and development of the team. Each person in our company feels that the company’s success depends upon successes of each of us and vice versa. Amabile (1998) asserts that creativity takes place when expertise, creative-thinking skills, and motivation join together. In my company all three necessary components are established. In spite of that my business (a coffee shop) comprises much of routine, a creative atmosphere is provided thanks to challenges that are regularly given to staff, e.g. a contest in finding a best solution to attract of our ex-customers or to make suggestions for a seasonal menu. New ideas from the personnel are encouraged by our managers, especially if the ideas help to improve customer services. I think our good open-minded creative climate is also provided by the team that consists of people with diverse expertises and backgrounds – it helps us to gain different views and to synthesize them in new, sometimes unusual ideas. 2. I understand causes of the problem. The famous Kiplings â€Å"six

Hpv types Essay Example | Topics and Well Written Essays - 250 words

Hpv types - Essay Example This study showed that about 84% of the women had the knowledge regarding HPV with the high awareness amongst the participants of ages between 18 and 26 years. The study included the socioeconomic status and race as an associate of HPV and the HPV vaccine. The non Hispanic and the Hispanic African Americans were not aware of the HPV and the vaccine. (De Villiers et al, 2004) reported that the knowledge predictors regarding HPV and the required vaccine had a high perceived risk for the HPV, cervical cancer personal experience, having parents with a history of health care, and having an appointment of a doctor in the previous year in which the doctor gave the HPV vaccine information. A number of studies have reported the link between the parental intention predictors to the daughter vaccines and the rates of uptake for the HPV vaccine (Doorbar & Gallimore, 1987; Florin et al, 2002). Different studies in this field have reported that the cervical cancer proportion both high and low-grade squamons interaepithelial lesions as a result of the various genotypes of HPV (Harwood & Proby, 2002; Haverkos, H., 2004; Persson, Andersson, & Krantz, 1996) . This study reported some gaps in Africa, Central Asia, and Eastern Europe. With an exception of Europe, the other region had eight HPV types. These included HPV 31,33,35,45,52, and 58 which was differed in different regions (Parkin, 2006). From the conducted studies, there are limited studies that have contributed to the topic of the distribution of HPV types and incidence of cervical disease around the world. This review calls for more research on the distribution of HPV types and incidence of cervical disease around the world. This would be vital in determining the potent prophylactic vaccine which can treat higher percentage of cervical cancers irrespective of HPV types. Agorastos,

Assignments on the book after the fact Assignment

Assignments on the book after the fact - Assignment Example Therefore, initially we will tell something on the plot of the story; then, we will go to the perceived ‘truth’ of the story; then, to the ‘truth’ as it perceived today; and, finally, we will come to how it influences ‘history’ itself. Firstly, it must be stated that Ferdinando Nicola Sacco and Bartolomeo Vanzetti ‘were suspected anarchists who were convicted of murdering two men during a 1920 armed robbery of a shoe factory’ in Massachusetts (current excerpt was brought from internet sources). Except this factual background, it is clear that historical truth as it appeared to be in 1920s and how it is nowadays totally differ, as two contradictive images of the story. It was believed that these Italian immigrants with evident anarchistic backgrounds were found guilty for double murdering and armed attack, but is stated clearly by different reliable internet sources of different origin that ‘there is a highly politicized disput e over their guilt or innocence, as well as whether or not the trials were fair’ and ‘the dispute focuses on contradictory evidence.’ (given excerpts are from internet sources) Obviously, they were blamed in their crimes unjustly and nowadays many historians of the 1920s suggested that basis of evidences in that case was particularly weak. Nevertheless, these two images of the story of ‘Sacco and Vanzetti’ told us the aged truth that we do not need to trust in overall historical facts cause they were fabricated by one or another request, of social, political, or cultural nature/interest. From the other perspective, these ‘facts’ could be fabricated not even in terms of ‘natures,’ but following the particular interests of group of people in the society or in the government. In other words, ‘history’ is written due to the evident interests of elites, groups of people who are in the authority in the given society o r social network with its vertical or horizontal socialization. Watergate Summarizing the story we will find out, equally with the previous sub-chapter, ‘what was the perceived truth of the situation and what do the writers find out;’ and, also, ‘how does it differs.’ Secondly, it can be regarded as necessary to pick a quote that I personally enjoyed telling why; furthermore, it is interesting from the perspective of how it changed perception of the ‘truth.’ Moreover, it will be clear afterwards how has this story of Watergate and President Nixon ‘changed the way you think about history and why.’ Initially, the most interesting citation concerning the case of Watergate, 1974, to my mind, is the next one which summarizes the case briefly: ‘As a result of the June 1972 break-in at the Democratic National Committee headquarters at the Watergate office complex in Washington, D.C., and the Nixon administration’s attempted c over-up of its involvement, the scandal eventually led to the resignation of Richard Nixon, the President of the United States, on August, 1974, the only resignation of a U.S. President.’ (the excerpt was brought from the internet sources) Thus, let us compare two images of the story, ‘perceived’ one and another one, ‘contemporary’ version of the events. Then, afterwards, we will successfully answer on a question about how these versions of the historical fact changed my personal

How Does Nokia Continue to be Successful in The U.S. Market Essay

How Does Nokia Continue to be Successful in The U.S. Market - Essay Example The aim of this research presented in the essay is to analyze how Nokia continue to be successful in the United States Market. The onslaught of new cell phone brands from China and India is a strong factor prompting Nokia to be on its toes ready and eager to come up with more accessories and benefits for the Nokia cell phones. The public must now use a cell phone to get emails. One very popular cell phone is known as the Iphone which is being marketed by the this brand called Apple. Apple should be one of the hall of fame companies for coming up with the first computer. The old standard of sending messages is through the use of snail mail or the post office has declined because companies and individuals can communicate better and faster using the email and yahoo messenger or the new favorite of the crowed, Skyped chat. The researcher then presents some of the Nokia famous products and demonstrates the income statement of Nokia company, that shows that the company was very successful during the years 2005 to 2007. The researcher then concluds that Nokia continues to be successful in the United States market, mostly because the company continues to innovate by adding additional benefits of buying a cell phone. Conclusively, the researcher also mentiones that Nokia continues to be successful in the United States Market because of the strong advertising promotions that Nokia is willing to pay for. The returns of the advertising budget will include increased revenues, increased gross profit and increased net profits.

To be Determined Essay Example | Topics and Well Written Essays - 1500 words

To be Determined - Essay Example Their joy therefore reflects their perfect and pure relationship they behold. The two lovers portray the fulfillment one gets in loving the partner. Porphyria is quite in love and even lacks words to express it to the lover. Later on, the lover finds out that she is much deep in love with him, when he says "at last I knew Porphyria worshipped me".{Browning}. In Rossetti's poem, the theme of love and passion has been explored in a unique manner. This is because the image of love and passion has taken two dimensions, such that the author is bringing out Kate's engagement as perfect and standing the test of time. While her cousin's is doomed after what she held precious is lost. She talks of leading a shameless shameful life and not even the neighbors have regard for her. This changes the theme to that of Hate because she rail against the fact that she was lured by wealth and would not have taken her love's hand when she knew that she would treat her like a rag and plaything. This purposefully reveals to us the sufferings one can be faced with when they fail in finding a true love that cares and values them. Rossetti's poem is therefore driving in some important message of love and suffering intertwined together. Such that not all love come to blossom especially if one is lured by wealth and not real love, i.e. if it's bought. Styles brought out In regard to the two poems, the major style explored is imagery. It is clearly brought out in the Browning's in which we are able to visualize the setting of the poem and even the passion shared by the two. The beach because we are told that she withdrew the dripping cloak and shawl. A clear picture is brought out when porphyria's lover gives a vivid description on the way his love blazes up a gloomy grate and warms up the cold lodge. This enough tells us how much she is of value to him. Imagery in Christina's poem is brought out through the woman who has been deserted by the lover. The suffering can be seen in her choice of regretful words. We are also able to see the kind of peaceful and lovely life her cousin Kate is leading with her love which was described as planted in sand yet hers was founded in great love and wealth. Imagery in this poem has also been portrayed through the use of metaphor and simile. She has indirectly compared Kate's love with writ in sand, "You love was writ in sand" {Rosssetti}.meaning that her love was not founded on a strong ground but later survived. She even refers to Kate as 'fret' to mean that she is simply a trouble. This shows how resentful she feels towards her cousin Kate for having succeeded in her relationship. There is also use of similes to directly compare a person or situation, for example. "He wore me like a silken knot" "He changed me like a glove" These two comparisons give us an idea about the value that was accorded to the woman by the lover. In that he manipulated her according to his desires and later on dumped her just like one can throw away a used useless glove. Therefore this style can be said to be laying a lot of emphasis on the theme of hate since the woman does not only hate the lover but also dislikes the cousin for having a good life. Besides, it's

Eduaction in Texas Essay Example | Topics and Well Written Essays - 500 words

Eduaction in Texas - Essay Example In the same year, a new law that permanently set aside two million of the ten million dollars in the five United States’ Indemnity bonds received from the settlement with Texas’ boundary was established. After the America’s civil and reconstruction, Texas introduced a new constitution of 1876 that provided 45 million acres of the public domain towards supporting public schools. Moreover, the law directed that income obtained from the new permanent school funds to be invested in bonds (Kemerer and Walsh 56). This law was rewritten in 1884 whereby it created the state superintendent office and affirmation of the state ad valorem tax. Additionally, in the same year, a law that required funds from permanent schools to be invested to other bonds and county towards increasing the income was enacted. After about 100 years, in the 1983, Texas voted and approved constitution amendment that guaranteed district school bonds by the Permanent School Fund (Preuss 144). The education commissioners later approved this amendment leading to proper issuing of bonds by school districts and the same was guaranteed by the Fund corpus. Currently, the local school districts obtain approximately 765 million dollars as income from the Permanent School Fund. Numerous additional laws in Texas and its related towns have ever guaranteed Texas freedom in the administration and development of its schools and led to independence of school districts. The Texas school systems have been credible since 1885 when its high schools sent selected test papers examination to the University of Texas (Shirley 102). Since then, the Texas schools have been affiliated with Texas University, and graduates from these schools send their graduates to Texas University without admission examinations (Preuss 37). The 1911 rural school law established education

Transformational Leadership and Risk Taking to Improve Student Essay

Transformational Leadership and Risk Taking to Improve Student Achievement - Essay Example To be successful, schools must develop a clear sense of purpose, strong commitments on the part of their staffs, and productive working relationships with their communities. In a study conducted by Hillard (2009), the effectiveness of professional interactions on teachers and administrators as a faculty group in school improvement practices and educational reform to improve instruction and learning were the main findings of the research. To create long-term solutions for systemic change in a learning environment there was an intense emphasis on practical methods. If leaders focused on previous aspects or formulas, it is considered a reasonable or a practical approach. But conquering today’s difficult problems and ultimately achieving success requires creative leadership (Palus & Horth, 2005). In the case of complex challenges, an organized and a planned approach becomes essential; the alignment of structure paired with energy and support, and a commitment to a mission and visi on comes from creative leadership (Palus & Horth, 2005). The task of change is difficult because of the many variables that contribute to the growth of educational leaders. As stated by Bass (2007), many challenges face the strategic leader who must deal with both the need for continuity and the need for change. In addition to the need for continuity, a strategic leader puts an emphasis on setting direction for the organization. Given the turbulent environments that organizations work within, continuous learning is a key driver of their ability to remain adaptive and flexible - that is, to survive and effectively compete (Zagorsek, Dimovski, and Skerlavai (2009). Creating value and purpose for the organization is an essential part of leadership. However, creating goals and creating value is not enough; the leader must ensure that such change is sustainable. Remaining faithful to the direction set forth by an educational leader is key to the development of his or her staff (Jacobson, Johnson, Ylimaki, & Giles, 2009). Leadership can be related to the interaction between the leader and the follower. However, the numerous facets of such interaction and the intensity of the working relationship influence the outcome – accomplishing the goals set. Effective leadership can be observed when organizations develop all members’ skills and values related to organizational learning (Collinson, 2008). Many l eaders become effective due to the quality of the followers. Some researchers maintain the traditional views of a leader as a taskmaster and as one who relies on situational variables and contingency approaches produced by previous factors that guide their performance (Antelo, Henderson, & St. Clair, 2010). A transformational leader conducts him or herself in ways that are different from the convention or norms; leaders pay more attention to the needs of others, not just as elements of the workplace, but as people (Trapero & de Lozada, 2010). An analysis of the theory of transformational leadership as it relates to new principals from the leadership academy and student achievement will be studied. According to Cowie and Crawford (2008), given the significance of the post of principal and the complex changes in the principal's role in recent years, the extent to which principals’ preparation relates to what is expected of them once they are in post and what it is that they act ually do is critically important. School districts and other educational agencies are dispensing money and manpower in the development of leadership for their organizations. As stated by Barnett and Shore (2009), instead of having to create change efforts, organizations should be built to change. In an attempt to understand what

Rhetorical Analysis Essay Example | Topics and Well Written Essays - 1000 words - 1

Rhetorical Analysis - Essay Example The appeal made by Jim Hightower in this article is replete with ample logical insights and arguments that cater to the logical faculties of the target audience and is rich in verifiable ethical claims that are aimed at arousing the ethical concerns and interests of the American consumers. The ethical credibility of the claims made by Jim Hightower is to a great extent established and reinforced by the character and professional credentials of the author. The target audience in particular and the readers in general can readily believe the claims being made by the writer as the character and qualifications of the writer evince much respect and credibility. Jim Hightower is indeed a very versatile American personality, who happens to be a radio commentator, public speaker, author and writer (Jim Hightower 1). Jim Hightower has spent much time and resources, protecting and safeguarding the rights of the American consumers, common folks, small businesses, working families and environment alists (Jim Hightower 1). Jim Hightower enjoys the honor of being twice elected Texas Agriculture Commissioner (Jim Hightower 1). Jim has written many books to further his cause and his works include Thieves in High Places: They’ve Stolen our Country and its Time to take it back, There’s nothing in the Middle of the Road but Yellow Stripes and Dead Armadillos, If the Gods has Meant us to Vote they would have Given us Candidates and Swim Against the Current: Even a Dead Fish can go with the Flow (Jim Hightower 1). Jim Hightower has been known for vociferously voicing the concern of the common American masses and consumers and his articles enjoy much public interest and following. So, even a cursory perusal of the article The Price of Cheap Goods does convince the readers that the writer that is Jim Hightower is somebody that deserves serious attention and interest. In the article, Jim Hightower successfully manages to come out as somebody who happens to be an authority on the subject being discussed and dealt with (Swearingen 122). The tone, matter and the research behind the details unraveled in the article are sufficient to convince the readers that the writer that is Jim Hightower is somebody who is worthy of interest and is likable (Swearingen 122). The professional background and credentials of Jim Hightower are sufficient to imbue the article with an aura of character and credibility. The tone and style adopted by Jim Hightower in the given article as conveyed by â€Å"It’s common to find child labor, sixteen hour days, constant exposure to lead and other poisons, wage rip-offs and other abuses in factories that stock the shelves of our stores and line the pockets of our corporate CEOs (Hightower 46),† does attract much credibility and trustworthiness on the part of the American consumers. In the given article, Jim Hightower inclusively resorts to verifiable logical means backed by

Paraphrasing Essay Example | Topics and Well Written Essays - 250 words - 4

Paraphrasing - Essay Example While comparing the results for CO2 and H2, hydrogen gas follows the Ideal Gas Law producing the major component of gas. The data related to the first two trials of H2 was not considered for the fact that the gas had got away from the flask; that is why the average of H2 produced in moles appears lesser than moles of CO2 produced. The reaction of Mg and HCl gave a more ideal gas product than the gas product from the CaCO3 reaction. The Ideal Gas Law has its own limitations in assuming that the gas particles do not attract each other and they do not have any finite volumes. These assumptions explain the difference between actual yields and the theoretical yields of the gases. If van der Waals equation is to be used for calculations then the difference will significantly narrow down because the equation bears in mind the volumes and attraction of the gas particles. Gas particles leakages further explain the inaccuracy of the results. It would be appropriate to repeat the experiment wit h the correct volume of the gas in the system to eliminate this

Engaging Term Paper Example | Topics and Well Written Essays - 500 words

Engaging - Term Paper Example Every one of us has free time which we could donate to a Children Hospital ward. The kids to whom we read simple stories and/or expectant mothers whom we advised not to take the drugs that the doctors prescribed to them since they would give birth to children suffering from Neonatal abstience Syndrome may have not shown gratitude, but each boon we gave strengthened the pillars of the world. Even if the expectant mothers did not thank us for our gift, the gift we gave them is upholding the foundation of the universe. Whereas our gift and the beneficiaries should be considered, our reward, once decided on, should be without concern, brimful one minute and over and done the next. Hence, our intention was to dispense charity rather than philanthropy (Timothy 1-25) We live in a world in which, in effect, children at the children hospital ward and/or mothers at the children hospital ward need more charity or the moral equivalent of it are ubiquitous, and thank to the existence of system of organizational aid already in place, we are for all time in the position of being better placed to act to save some of the many individuals whose lives are at stake. The rationale that we hold on to that we are supposed to donate our few hours or minutes to a children hospital ward, though through, generalizes and becomes a standard of beneficence that could be called the principle of sacrifice. However, moral limitation of a deontological of variety might restrict the ethical demands of beneficence. For instance, when we donated our time by visiting the children hospital and helping out the expectant mothers by giving them the advice that they should not take the drugs prescribed to them: we had confined ourselves to circumstances in which whatever ethical r estriction there are did not have a bearing on our circumstance. But the concern was how we were going to use resources we legitimately