Management perspectives and Future Strategies Essay

Management perspectives and Future Strategies - Essay Example For this organization, wealth creation and profit maximization is not the ultimate objective as they want to reach out to more number of customers and at the same time also wanted to maintain the ecological balance and stability as well as wanted to play a major role in the development of the society. (Roddick) The mission statement of the company is one of the key parts of their 5 main values which are closely associated with their overall business policies. 3.  Marketing Mix: For every organization, marketing mix is the key for the success. Marketing Mix can be defined as the set of controllable, tactical marketing outfits that every company mostly uses to yield a substantial amount of profit from the target market. Generally the marketing mix is divided into 4 different variables namely: product, price, promotion and place. Each of these 4 components has their own tools to contribute towards the development of the marketing strategy of every company. (Kotler, Armstrong & Cunning ham, 67-68), As a company, The Body Shop has a wide range of product in their kitty to attract a large variety of customers across various niches. The company was started with 25 products only but slowly it has grown in size and by 2000 it has over 200 products under its brand. The main reason behind their great success in the early part was their innovative pricing and promotional strategy. To fulfill the value of each customer, after sale service and customer retention was the key of the company.